Whether you’re a government official, researcher, business owner or non-profit staffer, telling your story clearly and concisely to the media matters.
In this online workshop, long-time journalists Courtney Cowgill and Anne Bailey discussed practical tips for conveying stories effectively to the media. Participants learned best ways to contact journalists, what to do when a reporter calls for an interview and what information television, radio and newspaper journalists need to tell compelling narratives.
Through practice and feedback, attendees became more comfortable being interviewed on camera and left the workshop with practical skills for better media engagement.
I highly recommend this to anyone who is thinking about pitching a compelling story to the media.
This workshop gave me insights into media relations from the journalists’ perspectives. It also gave me clear guidance on how to pitch my story.
The insights Anne Bailey and Courtney Lowery-Cowgill shared on what journalists are seeking from interviews was insightful.
As was their expert advice on how interviewees should prepare for various types of interviews.
I took away a number of ideas from this workshop that I’ll put into use right away.