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Podcasting 202: Marketing Your Show

December 2, 2021 @ 5:00 pm - 8:00 pm


So, your podcast is awesome. But there are more than 2 million podcasts and 48 million episodes today. Your show needs to stand out amongst the rest. In this course, I’ll share my tips and tricks for getting your show out to the world. We’ll discuss getting featured on Apple Podcasts, pitching your show for in-app placement, using social media to effectively market and reach potential listeners, pitching to blogs and for editorial placement, and how you can get mentioned in podcast newsletters. We’ll also cover monetization and cross-promotional efforts you can take advantage of as a creator.

*UM employees and UM School of Journalism students* enter coupon code GOGRIZ at checkout for 20% off registration.

NOTE: Zoom link will be sent to all participants via email ahead of the workshop.

Arielle Nissenblatt

Arielle Nissenblatt is the founder of EarBuds Podcast Collective. She is the Community Manager at SquadCast.fm. She’s been working in the podcast space since 2017 and has held roles all over the space including as a studio manager, an in-app curator, and a producer. She is a graduate of the Salt Institute of Documentary Studies. Arielle is one of the co-founders of the Podcast Taxonomy, an international effort to standardize roles and credits in the podcast space.


  • Who is this workshop for?
    Beginning and intermediate podcasters interested in learning how to market a podcast
  • When is this workshop?
  • 5-8 p.m. Mountain Time December 2
  • Is this workshop in-person or online?
  • What will I leave the workshop with?
    The ability to craft an effective pitch letter for cross-promo, in-app placement, or newsletter placement; a 30-second pitch for your show; ideas for podcasts you’d like to collaborate with; a draft tweet thread for announcing episode release.
  • What’s your refund policy?
    The Montana Media Lab will issue a full refund for cancellations made prior to November 24. No refunds will be issued for cancellations made on or after November 24.


December 2, 2021
5:00 pm - 8:00 pm


United States
(607) 201-9567


Mary Auld
(607) 201-9567


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