Social Media 101

Social media is a powerful tool for spreading the word about your organization or business, but where should you start? Ric Sanchez, social media manager for The Athletic, will teach participants the basics of creating a successful social media strategy. The online class will cover how to choose social media platforms, how to identify an audience, and how to engage followers. Workshop attendees will receive feedback on a sample social media post they create during the workshop.

*UM employees and UM School of Journalism students* enter coupon code GOGRIZ at checkout for 20% off registration.

NOTE: Zoom link will be sent to all participants via email ahead of the worksh

Instructor: Ric Sanchez

Ric Sanchez is a social media manager and journalist who works at the Athletic. Before joining The Athletic, Ric curated social media content for The Washington Post. He graduated from the UM School of Journalism in 2015.

FAQs

• Who is this workshop for?
  Anyone who wants to start using social media more strategically to spread their message. Those who work for government organizations, nonprofits, or news outlets will benefit from the workshop.
• When is this workshop?
  April 11, 4-6 PM Mountain Time

• Is this workshop in-person or online?
  Online
• What will I leave the workshop with?
  The ability to identify the best social media platforms for your purposes, identify an audience, how to craft posts that will engage followers, and feedback on a draft social media post.
• What’s your refund policy?
  The Montana Media Lab will issue a full refund for cancellations made prior to April 1. No refunds will be issued for cancellations made on or after April 1.