Category: Our Work

The Montana Media Lab presented two talks at the annual Montana Nonprofit Association virtual conference in September 2020.

Talking to the Media

Long-time journalists Courtney Lowery-Cowgill and Anne Bailey from the UM School of Journalism discussed practical tips for conveying stories effectively to the media. Participants learned best ways to contact journalists, what to do when a reporter calls for an interview and what information television, radio and newspaper journalists need to tell compelling stories. Through practice and feedback, participants gained confidence in being interviewed, both on and off camera.

Using Social Media for Good, and Strategically

Participants learned how to better plan, organize and execute a social media strategy that reflects their organization’s mission and culture and keeps their audience engaged and informed. Attendees refined their organization’s social media strategy to focus on authenticity and impact, learned to use social media for connection instead of just marketing, and explored new tools to help streamline their social media strategy.

Check out the session recording:

The Montana Media Lab has teamed up with The National Science Foundation’s Innovation Corps (I-Corps) program at the University of Montana to create video content that targets STEM-focused students, faculty and departments on campus.

The I-Corps program aims to accelerate the commercialization of research and innovative ideas in STEM fields by helping researchers and innovators identify target markets, conduct market research and evaluate market readiness.

For ten days each February, filmmakers and doc film enthusiasts from around the world gather in Missoula for the chance to see some of the more than 150 films that make up the Big Sky Documentary Film Festival (BSDFF).

When not watching films, attendees often participate in DocShop, a week-long program featuring panels, workshops, and presentations for students and media makers.

We’re honored to team up with BSDFF each year to co-host DocShop panels that connect our students and community members with industry experts. Check out our ongoing collaboration with DocShop below.

2020: Big Sky Documentary Film Festival Presents “Paradise Without People”

For the 17th annual BSDFF DocShop, the Montana Media Lab hosted TIME Studios filmmaker Francesca Trianni for a conversation about her film Paradise Without People.

2019: Big Sky Documentary Film Festival Filmmakers Forum

For the 16th annual BSDFF DocShop, the Montana Media Lab co-hosted multiple panels with experts from across the country. From “Audio to Visual: Taking Podcasts to the Screen” to “The Art of Sound in Documentaries,” filmmakers learned from the best in the industry.

It’s no secret that politics in the U.S. has become increasingly polarized in recent years. We see it in our social media feeds; we read it in the news; we hear it in conversations with our colleagues and neighbors. For many of us, it’s as if party lines have turned into walls we can’t see over or around.

In December 2019, the Montana Media Lab teamed up with StoryCorps’ One Small Step project to help bridge the political divide here in Montana. We invited Montanas with opposing political views to sit down with each other for a 40-minute, recorded conversation.

The goal? To get beyond political stereotypes and recognize our shared humanity. To stop debating and start listening. To realize, at the end of the day, that we might have more in common than we think.

The following One Small Step conversations were recorded in Missoula, Mont. in December 2019.

“I voted for Trump, and I’m not ashamed of that.” — Jason Ellsworth

Jason Ellsworth (Republican State Senator representing Montana’s Bitterroot Valley) and Susie Orr (executive board member for the Missoula County Democrats) discuss how they came to hold their current political views and share their hopes and fears for the future. Listen here.

“I’m most fearful that we’re losing the ability to have compassion for each other.” — Rachel Gooen

Lisa Velk-Buseman, a fiscally-conservative, fourth-generation Montana, says Missoula has changed dramatically over the years, and not always for the better. Rachel Gooen, a Montana transplant with a social justice background, sees those changes differently. Listen here.

“We both really want to look at where the problems are… and try to do something about it to get to a better place.” — Ethan Holmes

Jessica Mayrer, LGBTQ community member and self-described liberal, Missoula liberal and member of the LGBTQ community and Libertarian Ethan Holmes discuss the environment, the 2020 elections and the concept of “anarcho-altruism.” Listen here.

“[Republicans] are not all the same, and I’d like people to know that… and I assume the same for the left.” — Jack Meyer

College Republicans Vice-President Jack Meyer and self-described liberal Ashli Jaschke (both UM students) talk about everything from prison reform to political stereotypes. Listen here.

“I used to think, ‘You can’t be a Christian and a Democrat,’ but I have changed.” — Rebecca Miller

Bigfork resident Rebecca Miller and University of Montana student Cassidy Martinez talk about religion, sexuality and how their political views have evolved over the years. Listen here.